About Us
Yanabie Yanbu Trading Co. is a distinguished leader in FMCG distribution within the Kingdom of Saudi Arabia. With strong ties to major companies in the region, we have earned a reputation for professionalism, financial stability, and innovation. Since our inception in 2015, we have upheld the highest standards of ethics, compliance, and commitment to our stakeholders. Our continuous growth is fueled by long-term relationships, efficient teamwork, and cutting-edge technologies. At Yanabie Yanbu Trading Co., we are dedicated to delivering on our promises and achieving mutual success with our partners.
Vision statement
- Company Aims to Be the Preferred Distributor of Multi-National Companies in The Kingdom of Saudi Arabia by Providing Best-In-Class Quality and Customers Services.
- The Company Aims to Continue Innovating Services At-Par-With If Not Exceeding the Market’s Demands Without Undermining Its Best Practices and Culture.
Mission Statement
Our mission is to advance societal progress through the provision of premium products and services that enhance people’s lives, offered at accessible price points and in adequate quantities within the realm of food distribution. We are committed to meeting customer demands by delivering a diverse array of high-quality products alongside swift and efficient service. Our dedication extends to upholding rigorous food safety standards, fostering robust business partnerships, and cultivating an environment conducive to operational innovation.
Value Statement
1: Integrity
Is the cornerstone of our values and operations. It encompasses a steadfast commitment to honesty, transparency, and ethical conduct in all aspects of our endeavors. At our core, we believe in doing what is right, even when no one is watching. We uphold the highest standards of integrity in our interactions with customers, partners, employees, and the broader community, however, it guides every decision we make, from product development to customer service and beyond. We hold ourselves accountable to the highest moral and ethical principles, ensuring that our actions align with our values and principles. This unwavering dedication to integrity fosters trust and credibility, laying the foundation for enduring relationships and sustained success, in a world where trust is paramount, we recognize that integrity is non-negotiable. It is not merely a buzzword but a guiding principle that shapes our organizational culture and defines who we are as a company. By upholding integrity in everything we do, we strive to set a standard of excellence that inspires confidence and respect from all stakeholders.
2: Commitment
At its core, commitment involves a conscious decision to invest time, energy, and resources into something meaningful. It requires a deep belief in the value and significance of what one is committed to, motivating individuals to stay focused and determined, even in the face of adversity.
Moreover, commitment is not a one-time decision but an ongoing process that requires constant nurturing and reaffirmation. It involves staying true to one’s values, goals, and obligations over the long haul, adapting to changing circumstances while remaining steadfast in purpose.
In essence, commitment is a powerful force that drives individuals to strive for excellence, build meaningful relationships, and make a positive impact on the world around them. It is the glue that binds individuals together, propelling them forward on their journey toward fulfillment and success.
3: Credibility
Is the quality of being trusted and believed in, it is the foundation upon which trust is built.
In the realm of business, credibility is crucial for success. Customers are more likely to purchase products or services from a company they perceive as credible. This perception is built through factors such as delivering on promises, providing quality offerings, and maintaining transparency in business practices. Additionally, a company’s credibility can be enhanced through positive reviews, testimonials, and endorsements from satisfied customers.
In conclusion, credibility is a valuable asset in all aspects of life.
4: Positivity
Is a powerful force that can transform business, relationships, and even entire communities. It’s a mindset characterized by optimism, hope, and a focus on the good in every situation. Rather than dwelling on setbacks or difficulties, positive individuals choose to see opportunities for growth and learning. and it doesn’t mean ignoring challenges or denying the existence of negativity; instead, it’s about approaching business with a constructive attitude and resilience in the face of adversity. Positive individuals acknowledge setbacks but refuse to let them define their outlook or limit their potential. They view obstacles as temporary hurdles to overcome rather than insurmountable barriers.
5: Responsibility
Is a fundamental aspect of human behavior, ethics, and social organization. It embodies the concept of being accountable for one’s actions, decisions, and obligations. It is the cornerstone of personal integrity, ethical conduct, and societal harmony. Responsibility encompasses various dimensions, including individual responsibility, social responsibility, and environmental responsibility, each playing a crucial role in shaping our interactions with the world around us.
Moreover, responsibility is not merely a set of rules or obligations imposed from external sources but is deeply intertwined with personal values, beliefs, and ethical frameworks. It reflects an intrinsic sense of duty and conscience that guides individuals in making ethical choices and taking proactive steps to fulfill their commitments.
6: Loyalty
Is a virtue cherished across cultures and societies, a quality that binds individuals, groups, and even nations together. It encompasses faithfulness, commitment, and allegiance, often born from deep-seated trust and affection. At its core, loyalty is the steadfast dedication to someone or something despite challenges, temptations, or adversities.
In professional settings, loyalty is often manifested through dedication and reliability. Employees who display loyalty are those who go above and beyond their job descriptions, not merely out of obligation but out of a genuine desire to contribute to the success of their organization. They prioritize the interests of their company, remaining loyal even in the face of tempting offers from competitors. Employers, in turn, demonstrate loyalty by valuing their employees’ contributions, providing growth opportunities, and fostering a positive work environment built on mutual trust and respect.
Business Philosophy
Our Reputation Is Very Important to Us. Hence, We Uphold Integrity, Ethics, And Values in All Our Business Processes, And in Dealing with Our Business Partners.
We Embrace Innovation to Adapt to The Changing Business Climate and Increasing Challenges, Continue to Benchmark Our Standards, And Invest in Improved Business Strategies.
Business Code of Conduct
The company’s culture and values embody our commitment to sustainable business practices and corporate governance. Despite our diverse business portfolio, our transparent approach has unlocked numerous development opportunities while remaining adaptable to the cultures of our partners. In the face of aggressive global market dynamics, Yanabia Yanbu Company maintains a strong reputation for equality, inclusivity, respect for human rights, environmental stewardship, pacifism, fairness in business dealings, and transparency.
Founder
Mr. Mohammed Bin Attia Bin Eid Bteish: Pioneering Food Distribution Entrepreneur
In response to escalating food demand and the evolving distribution landscape, emerging enterprises have arisen to address market needs and excel in this burgeoning sector. Among these enterprises, Mohammed Bin Attia Bin Eid Bteish established a distinguished company in 2015, marked by its success and innovative approach.
CEO
Mr. Mohammed Mustafa is a visionary leader who inspires and guides his team towards achieving strategic goals, fostering innovation, cultivating a positive organizational culture, and driving sustainable growth. Through effective communication, strategic decision-making, and a commitment to integrity, he navigates challenges, capitalizes on opportunities, and delivers exceptional results, ultimately maximizing value for stakeholders and ensuring the long-term success of the company.”